Ticket tracking
audit & repair.
If the ad account can’t see a ticket sale, it can’t find more buyers. Most promoter accounts we open are broken somewhere. We find where, and fix it before a pound goes into ads.
Six problems.
Most accounts
have three.
None of these show up as an error. The campaigns keep running. The reporting keeps looking fine. The cost per ticket keeps creeping up.
- One pixel, several brands
Three club nights and a festival sharing one pixel. Audiences blur together and optimisation learns from the wrong buyers.
- Conversions API on the wrong domain
Server events firing from an old site, a ticketing subdomain that isn’t verified, or a domain nobody owns any more.
- “Purchases” that aren’t purchases
Events firing on basket views, checkout page loads or thank-you page refreshes. Ads Manager looks healthy. The box office doesn’t.
- Optimising for what can’t be tracked
Campaigns set to optimise for purchases that never report back, so the algorithm flies blind and spends on clicks.
- Duplicate events
Browser and server events counted twice because deduplication was never set up.
- No link between ad and ticket
No UTMs, no platform tracking links, no way of tying a sale to the spend that drove it.
Clean data in.
Better buyers out.
- Pixels and datasets
One per brand or event series, set up so audiences stay clean and reusable.
- Conversions API
Pointed at the right, verified domain, with deduplication against browser events.
- Purchase events
A purchase means a ticket sold, with value and quantity, matching your platform numbers.
- Ticketing platform integration
Connected using whatever your platform and account genuinely support.
- Campaign objectives
Rebuilt to optimise for events that actually report back.
One fixed fee.
Credited back.
A fixed fee, agreed upfront, scoped to the number of brands, pixels and platforms involved. If you go ahead with an Event Campaign or Partnership, the full audit fee is credited against your first campaign. No hourly billing.
Your platform. Your setup.
Fair questions.
Straight answers.
Find out what’s broken.
Start with the free teardown. If the tracking is the problem, the curve usually shows it.
Get your free sales-curve teardown