INFLUENCER MARKETING · CREATORS · TIKTOK · INSTAGRAM · YOUTUBE

Influencer collabs.
Find the right voice.

Creators your audience already listens to, talking about your music or your night in their own words. Chosen on data, tracked to the end.

The right creator can put a track or an event in front of exactly the people who will love it. The wrong one gets you a nice-looking post and nothing else. The difference is in the choice.

We match artists, festivals and venues with creators on TikTok, Instagram and YouTube based on audience data, not follower counts. We brief them, manage the collaboration, make sure it is properly disclosed and track what it delivered.

01 / WHAT’S INCLUDED

What we run.

  • Creator research

    Creators whose audience matches yours by age, location and taste, with engagement checked for authenticity.

  • Campaign brief

    What the creator needs to know, what they can say, and the room to make it their own.

  • Sound and trend campaigns

    Creators using your track in content, so the sound spreads where your audience scrolls.

  • Event and ticket campaigns

    Creators attending, previewing or giving away tickets to your show or festival.

  • Disclosure and approvals

    Paid partnerships labelled clearly, in line with UK advertising rules.

  • Tracked results

    Unique links and codes per creator, so you can see who actually drove streams, sales or sign-ups.

02 / THE DNA LIVE METHOD

Data first.
Then the noise.

The same four steps we use to sell tickets, applied to influencer collabs. Fix the foundations, read the data, spend where it counts, report the numbers.

01

Audit.

Who influences your audience?

We look at who your fans already follow and which creators their attention goes to.

02

Curve.

Check the numbers.

Engagement, audience location and authenticity checked, so you pay for real reach.

03

Phase.

Time the wave.

Creator content scheduled around release week, announcements and final release, not scattered at random.

04

Push & prove.

Track every creator.

Unique links and codes, with the best-performing content put behind paid budget.

03 / WHY IT WORKS

Nobody can promise viral. We can improve the odds.

Viral can’t be ordered. What you can do is put your music or your night in front of the right creators, give them something worth making, and back the posts that take off. That is how momentum usually starts.

Several mid-sized creators with engaged, local audiences often beat one big name. They cost less, feel more genuine and, for events, reach people who can actually get to the venue.

Every creator gets their own tracked link or code. At the end of the campaign you know which voices moved people, and which just looked good.

04 / WHAT WE REPORT

Numbers you
can check.

  • Content reach and engagement by creator
  • Uses of your sound
  • Clicks, streams and ticket sales from tracked links
  • Cost per result, where measurable
  • Creators worth working with again

Every report separates paid from organic. Streams are never counted as tickets.

BEFORE YOU ASK

Influencer Collabs:
straight answers.

NEXT ON YOUR CALENDAR

Let’s plan it on data.

Tell us about the release, the tour or the event. We’ll look at the numbers and tell you straight where influencer collabs fits.

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