About DNA Live.
We count tickets.
A small, specialist team selling tickets for live music. No streams. No followers. Tickets sold, with a cost per ticket attached.
The founder.
Sham Hussain, founder
20 years in digital marketing and PR, formerly at Reach plc (Daily Mirror, Daily Express, OK! magazine). Founder of DNA Live, a Google Partner agency specialising in music PR and ticket sales.
Why we only measure tickets.
Streams, followers and press mentions are easy to report and hard to bank. A promoter’s night is judged on one number: how many people came through the door, and what it cost to get them there.
So that’s what we measure. We fix the tracking so purchases are counted properly, we plan against the way your audience actually buys, and we report cost per ticket at the end. If a tactic doesn’t move tickets, we stop doing it.
A DNA Digital company.
DNA Live is a DNA Digital company, set up as its own specialist brand for live music ticket sales.
Let’s fill the room.
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