Social media management.
Posted on data.
Every major platform. One plan. Posting decided by what your numbers say, not by what the algorithm rumour mill said this week.
Most artist and event accounts post when someone remembers to. A clip goes up on announce day, a flyer on on-sale day, then nothing until the week of the show. The audience was there the whole time. Nobody gave it a reason to act.
We run your social channels on the DNA Live method: audit what is there, find the pattern in your own data, plan the calendar around the moments that matter, then post, boost and report. The goal is a number you can check, whether that is tickets, streams, views or clicks to the store.
What we run for you.
- Channel audit and set-up
Access, ownership, bios, links and business accounts checked and fixed across Instagram, TikTok, Facebook, YouTube, X and Threads.
- Content calendar
A posting plan built around your announce, on-sale, release and show dates, not a generic three-posts-a-week rota.
- Short-form video
Reels, TikToks and Shorts cut from live footage, rehearsals, studio sessions and artist content you supply.
- Community management
Comments and messages handled in your voice, with ticket and release questions answered quickly.
- Tracked links
Every link to a ticket page, pre-save or store tagged, so we can see which posts actually move people.
- Monthly analysis
What worked, what didn’t, and what changes next month. In plain English, with the numbers attached.
Data first.
Then the noise.
The same four steps we use to sell tickets, applied to social media management. Fix the foundations, read the data, spend where it counts, report the numbers.
Audit.
Fix the foundations.Who owns the accounts, which links are broken, which pixels are missing. We sort access and tracking before we post anything.
Curve.
Find your pattern.Your past posts show which formats, times and topics drove clicks, saves and sales. We start from your data, not a template.
Phase.
Plan around the moments.The calendar builds towards announcements, on-sales, releases and show week, with the heaviest activity where demand peaks.
Push & prove.
Boost what works. Report it.The best organic posts get paid support. Then a monthly report on reach, engagement, clicks and, where tracked, sales.
Organic reach with a commercial job.
Social is where your audience sees you most often, and where they decide whether this is the night or the record worth their money. Treating it as a noticeboard wastes that.
For festivals, promoters and venues, the calendar follows the buying curve: line-up drops, tier changes and final release. For artists, it follows the release and the tour. In both cases the posts that perform get fed into paid campaigns, so the organic work and the ad budget pull in the same direction.
Because we also run the ads and the tracking, the reporting joins up. You see which posts led to ticket purchases or store clicks, not just which ones got likes.
Numbers you
can check.
- Reach and engagement by platform
- Follower growth from real accounts
- Link clicks to tickets, pre-saves and stores
- Ticket sales from tracked links, where your ticketing setup allows
- Best-performing formats and posting times
Every report separates paid from organic. Streams are never counted as tickets.
Social Media Management:
straight answers.
Let’s plan it on data.
Tell us about the release, the tour or the event. We’ll look at the numbers and tell you straight where social media management fits.