Spotify ads.
Reach the right ears.
Put your music in front of the listeners most likely to stay. Targeted by place, taste and moment. Measured on streams and saves, not impressions.
Spotify is where your next fan is already listening. Advertising there means reaching people mid-session, in the right mood, in the right city. That is a very different moment from someone scrolling past a post.
We plan and run Spotify advertising campaigns on the DNA Live method. Start with what your existing streaming data shows about who listens and where. Build the audience from that. Then phase the spend around the release, the tour and the moments where attention is highest.
What we set up and run.
- Listener analysis
We read your Spotify for Artists data: top cities, age bands, how people find you and which tracks keep them.
- Audience targeting
Campaigns built in Spotify Ads Manager, targeted by location, age, interests and listening behaviour such as genre.
- Audio and video creative
Short audio spots and vertical video, scripted and cut to sound native to the platform.
- Spotify for Artists tools
Where your release is eligible and the tools are available in your market, we advise on campaign options inside Spotify for Artists.
- Tour-city targeting
On tour, ads go to listeners in and around each city, so streams turn into people at the show.
- Weekly optimisation
Budget moved towards the audiences and creative that bring listeners who save, follow and come back.
Data first.
Then the noise.
The same four steps we use to sell tickets, applied to spotify ads. Fix the foundations, read the data, spend where it counts, report the numbers.
Audit.
Read the listener data.Who already streams you, where they are and what they play. We find the audience before spending a pound to find more of it.
Curve.
Find the attention window.Releases have their own curve: pre-release build, release week and the long tail. We model yours from past releases where we can.
Phase.
Spend where it sticks.Budget is weighted around release week and tour dates, with tests early and scale only on what works.
Push & prove.
Report in streams.A clear report on reach, listeners, streams, saves and follows over the campaign, compared with your baseline.
Streams with a plan behind them.
A stream from someone who saves the track and follows the artist is worth far more than a play that skips after ten seconds. We optimise for the first kind. That means narrow, well-chosen audiences and creative that sounds like it belongs between their songs.
Spotify ads work best as part of a release plan, not a one-off. When the ads run alongside playlist pitching, press and social, each part makes the others more effective. A listener who hears an ad, then sees the track on a playlist and a review in their feed, is far more likely to stay.
For touring artists, the same listener data tells you where to route and where to push. We use it to point ads at the cities with shows coming up, which is where streams start turning into ticket sales.
Numbers you
can check.
- Ad reach and frequency
- New listeners and streams against your baseline
- Saves, follows and playlist adds
- Top-performing cities and audiences
- Cost per new listener, where measurable
Every report separates paid from organic. Streams are never counted as tickets.
Spotify Ads:
straight answers.
Let’s plan it on data.
Tell us about the release, the tour or the event. We’ll look at the numbers and tell you straight where spotify ads fits.