Do you have brands lined up already?

We don’t promise brand deals in advance. We build the case from your audience data and approach brands that fit.

Who are brand partnerships for?

Artists with an engaged audience, and festivals, promoters and venues with a clear crowd profile. Size matters less than fit.

What do brands usually want?

Access to an audience that matches their customers, content they can use and results they can measure.

How are partnerships disclosed?

Clearly. UK advertising rules require paid partnerships to be obviously identifiable, and we build disclosure into the plan.

Can a brand partnership help sell tickets?

Yes, when the partner promotes the event or adds an offer. We plan it into the ticket campaign and track the results.

BRAND PARTNERSHIPS · SPONSORSHIP · COLLABORATIONS

Brand collabs.
Partnerships that fit.

Authentic partnerships with brands your audience already likes. Built on data, so both sides can see what it delivered.

A good brand partnership feels obvious to the audience. The drinks brand that belongs at that festival. The fashion label that already dresses the band. A bad one feels like an ad break in the middle of a set.

We help artists, festivals and venues find and run partnerships that fit. We start with your audience data, so the pitch to brands is built on who your fans actually are. Then we shape the collaboration, manage delivery and report results both sides can use.

01 / WHAT’S INCLUDED

What we handle.

Audience profile
Who your fans are, where they live and what they care about, pulled from your own platform data.
Brand shortlist
Brands whose customers already overlap with your audience, and whose values fit yours.
Partnership deck
A clear proposal with audience data, ideas and what the brand gets in return.
Collaboration concepts
Content series, limited merch, on-site activations, ticket offers and co-branded campaigns.
Delivery management
Timelines, approvals, content and disclosure handled so nothing slips.
Results report
Reach, engagement, sales and redemptions, where tracked, for you and the brand.

02 / THE DNA LIVE METHOD

Data first.
Then the noise.

The same four steps we use to sell tickets, applied to brand collabs. Fix the foundations, read the data, spend where it counts, report the numbers.

Audit.

Know your audience.

Platform and ticketing data turned into a clear profile brands can buy into.

Curve.

Find the overlap.

We shortlist brands whose customers already look like your fans.

Phase.

Shape the deal.

Concepts tied to the moments that matter: announcements, releases, tours and festival weekends.

Push & prove.

Deliver and report.

Activation run on time, with results both sides can use to renew the partnership.

03 / WHY IT WORKS

Fit first. Fee second.

Audiences are quick to notice when a partnership is only about money. The ones that work give fans something: early access, a limited product, a better experience on the day. That is what makes brands want to come back.

Data is what makes the pitch credible. Brands want to know who they are reaching. A clear audience profile from your streaming, social and ticketing data is far more convincing than a follower count.

For festivals and promoters, partnerships can support the ticket campaign as well as the budget: a partner’s channels announcing the line-up, or a brand offer that gives an early-bird a push.

04 / WHAT WE REPORT

Numbers you
can check.

Partnership reach and engagement
Content performance across both sides’ channels
Offer redemptions and sales, where tracked
Audience overlap and new followers
Renewal recommendations

Every report separates paid from organic. Streams are never counted as tickets.

BEFORE YOU ASK

Brand Collabs:
straight answers.

NEXT ON YOUR CALENDAR

Let’s plan it on data.

Tell us about the release, the tour or the event. We’ll look at the numbers and tell you straight where brand collabs fits.