Insights.
Written for promoters.
Long reads for promoters. When tickets actually sell, and how to make sure your ads know about it.
Articles
INSIGHT / HOW WE WORK · 4 MIN READ
Why a data-led ticket sales agency is different.
How a data-led live music agency differs from music marketing agencies: tracking first, your real buying curve, back-weighted spend and cost per ticket.
INSIGHT / BUYING CURVES · 7 MIN READWhy live music tickets sell late.
When do concert tickets sell? Late. The data on last-minute ticket sales, why price drives timing, and how to phase ad budget around it.
INSIGHT / TRACKING · 7 MIN READPixels and the Conversions API, for promoters.
A plain-English guide to event ticket pixel tracking and the Conversions API for events: purchase events, de-duplication and common mistakes.
NEXT ON YOUR CALENDAR
Let’s fill the room.
Start with your buying curve. The first look is on us.
Get your free sales-curve teardown