How much budget do I need?

Our buyers typically invest £1,000 to £10,000+ per event. The right ad budget depends on capacity, ticket price, existing demand and time to show. Management fees are separate. We look at the curve before recommending a number.

Which ticketing platforms do you work with?

We can start with ticketing exports from Skiddle, Eventbrite, DICE, Ticketmaster, See Tickets and other platforms. Tracking integrations depend on the platform and your account. We audit what is actually available before promising an integration.

Do you do release or streaming promotion?

Yes, through our artist services: Spotify ads, playlist promotion, YouTube, radio, digital press, social media and brand and influencer collaborations. They run on the same data-led method and are reported on their own numbers. A stream is never counted as a ticket.

How fast can you start before an on-sale?

Send us the event date, on-sale date and access to the current setup. We will confirm a realistic start after checking the tracking and scope. A short runway is a reason to prioritise, not to skip measurement.

What does the free teardown include?

Send last year’s ticketing export. We return your buying curve, a comparison with the roughly 20% final-week platform benchmark, and where your budget phasing went wrong. We will send your curve within 3 working days.

Do you work on comedy, theatre or arts events?

Our focus is live music. But the method works for any ticketed event: fix the tracking, model the curve, back-weight the spend. We take on comedy, theatre and arts campaigns where the fit is right. Send us your curve and we will tell you straight.

Illustrative live music crowd under amber stage lights; replace with licensed or own photography

FULL ROOMS. NOT VANITY METRICS.

Ticket sales
for live music.

We fill rooms. And we report cost per ticket.
Not likes. Not streams. Tickets.

Get your free sales-curve teardown See how it works

BUILT FOR Festivals. Promoters. Club nights. Venues. Tours.

THE SALES CURVETHE TIMING IS EVERYTHING.

ON-SALE IS JUST THE START.The room fills late.

FROM ON-SALE TO SOLD OUT. ON YOUR PLATFORM.

Skiddle Eventbrite DICE Ticketmaster See Tickets + more

THE DIFFERENCE, IN THE DATA

Same event.
A different trajectory.

A real year-on-year comparison from a promoter working with DNA Live. At the same point before the event, this year has sold more than twice as many tickets as last year.

Not impressions. Not likes. Tickets sold.

Anonymous promoter’s actual cumulative tickets-sold comparison, recoloured without changing the plotted data. The amber 2026 line with DNA Live rises above the grey 2025 line. The snapshot ends around 14 days before the event. — Source: promoter-supplied ticketing dashboard. Original chart recoloured; plotted data unchanged. Event identity withheld. An in-progress snapshot, ending around 14 days before the event—not final results. Ticket counts are not profit; this comparison alone does not isolate the effect of advertising, pricing or line-up changes.

01 / THE PROBLEM

Your crowd buys late.
Your budget shouldn’t run out early.

Most promoters front-load their spend. Then the final week arrives, demand wakes up, and there’s nothing left in the tank.

The buying curve tells a different story.

36%

sold in the final week

Zombie Fest 7 · historical ticketing data

50%

sold in the final week

Zombie Fest 8 · historical ticketing data

20%

typical final-week benchmark

Approximate platform benchmark · Skiddle

57%

of music tickets sold within a week

Eventbrite · US music ticket data

Eventbrite also reports a 26% reduction in the purchase-to-event gap between 2022 and 2024. Historical event figures are subject to client permission before launch.

02 / A DIFFERENT SCOREBOARD

Streams don’t
fill rooms.

You’re not selling a playlist. You’re selling a Friday night.
The metric should match the job.

TYPICAL AGENCYOUR SCOREBOARD

More streamsTickets sold

More followersCost per ticket

More impressionsCapacity. Sell-through.

03 / THE METHOD

Fix it. Model it.
Spend when it matters.

No guesswork dressed up as strategy.
Four steps. One commercial outcome.

Audit.

Fix the tracking first.

Shared pixels. Wrong domains. Purchase events that aren’t purchases. We repair the foundations before a pound goes into ads.

Curve.

Find your real buying curve.

Your previous ticketing exports show when people buy. We model your event, not someone else’s average.

Phase.

Hold your nerve. And your budget.

Spend against the curve. Back-weight the plan, with meaningful budget held for the final 72 hours.

Push & prove.

Finish strong. Show the numbers.

The final-week push. Then a post-event report with tickets sold and cost per ticket. No victory lap for impressions.

THE LAST PUSH IS PART OF THE PLAN.72:00:00

Final release. Final decisions.
Not the time to run out of budget.

04 / WHO WE WORK WITH

You put on the show.
We get people through the door.

ADMIT 01

Festivals

Early birds to final release.

ADMIT 02

Promoters & gigs

One show. Or a whole calendar.

ADMIT 03

Club nights

Final release. Final 48 hours.

ADMIT 04

Venues

Your programme. Your audience.

ADMIT 05

Tours

City by city. Ticket by ticket.

05 / CONNECT THE DOTS

Built around your
ticketing platform.

The purchase is what matters. We check whether your platform can send purchase data back to the ad platform, and make the available measurement work. No assumptions about features your account doesn’t support.

Skiddle Eventbrite DICE Ticketmaster Ticket Tailor TicketSource Resident Advisor See Tickets Fatsoma

MUSIC PR & ARTIST SERVICES · SAME DATA. SAME TIMING.

Seen, heard
and streamed.

Press, radio, playlists, Spotify and YouTube ads, social media and collaborations. Run on the same data-led method as our ticket campaigns, and planned so everything lands together.

All music PR services

06 / THE WORK

Different rooms.
Same bottom line.

All work

ZF9RESULTS LANDING NOVEMBER 2026

FESTIVAL / CAMBRIDGE JUNCTION

Zombie Fest 9

1,500 capacity. A full account rebuild.
The curve, tracking and final-week plan.

London
Metropolitan
Orchestra.

CLASSICAL / CADOGAN HALL

Beyond the usual crowd

A classical ticket sales campaign.
Because the method isn’t tied to a genre.

BEFORE YOU ASK

Fair questions.
Straight answers.

YOUR NEXT FULL ROOM STARTS HERE

Send the export.
We’ll find
the curve.

Last year’s ticket sales. A fresh pair of eyes.
A better plan for this year.

Your actual buying curve
A final-week benchmark comparison
Where your spend went wrong

BACK WITHIN 3 WORKING DAYS. FREE.

Ticket sales
for live music.

Same event.
A different trajectory.

Your buying curve. Your next move.

Your crowd buys late.
Your budget shouldn’t run out early.

Streams don’t
fill rooms.

Fix it. Model it.
Spend when it matters.

Audit.

Curve.

Phase.

Push & prove.

You put on the show.
We get people through the door.

Festivals

Promoters & gigs

Club nights

Venues

Tours

Built around your
ticketing platform.

Seen, heard
and streamed.

Social Media Management

Digital Press

Spotify Ads

Playlist Packages

YouTube

Radio

Brand Collabs

Influencer Collabs

Different rooms.
Same bottom line.

Zombie Fest 9

Beyond the usual crowd

Fair questions.
Straight answers.

Send the export.
We’ll find
the curve.

Ticket salesfor live music.

Same event.A different trajectory.

Your buying curve. Your next move.

Your crowd buys late.Your budget shouldn’t run out early.

Streams don’tfill rooms.

Fix it. Model it.Spend when it matters.

Audit.

Curve.

Phase.

Push & prove.

You put on the show.We get people through the door.

Festivals

Promoters & gigs

Club nights

Venues

Tours

Built around yourticketing platform.

Seen, heardand streamed.

Social Media Management

Digital Press

Spotify Ads

Playlist Packages

YouTube

Radio

Brand Collabs

Influencer Collabs

Different rooms.Same bottom line.

Zombie Fest 9

Beyond the usual crowd

Fair questions.Straight answers.

How much budget do I need?

Which ticketing platforms do you work with?

Do you do release or streaming promotion?

How fast can you start before an on-sale?

What does the free teardown include?

Do you work on comedy, theatre or arts events?

Send the export.We’ll findthe curve.

Ticket sales
for live music.

Same event.
A different trajectory.

Your crowd buys late.
Your budget shouldn’t run out early.

Streams don’t
fill rooms.

Fix it. Model it.
Spend when it matters.

You put on the show.
We get people through the door.

Built around your
ticketing platform.

Seen, heard
and streamed.

Different rooms.
Same bottom line.

Fair questions.
Straight answers.

Send the export.
We’ll find
the curve.