Radio promotion.
New audiences. Real reputation.
Your music pitched to the stations and shows that suit it. National, regional, specialist, community and online.
Radio still does something streaming can’t. A presenter choosing your track tells listeners it is worth their time. Specialist shows build credibility with the people who influence everyone else. And a play in the right region can put names on the door at your next show.
We plan radio campaigns around your release and live dates. Choose the right stations and shows, pitch the music properly, follow up, and log every play. The result is a clear report of where you were heard, and a reputation that builds with each release.
What a radio campaign includes.
- Station and show targeting
National, regional, commercial, specialist, community, student and online stations, chosen to suit your sound.
- Radio-ready assets
Radio edit, clean version check, one-sheet and artist information packaged for programmers and presenters.
- Personal plugging
Your track pitched directly to producers, presenters and music teams, with follow-ups.
- BBC Introducing support
Help preparing your upload to BBC Introducing for your local area.
- Session and interview pitching
Live sessions and interviews pitched where they fit, especially around tour dates.
- Play log and feedback
Every confirmed play and piece of feedback logged in a weekly update.
Data first.
Then the noise.
The same four steps we use to sell tickets, applied to radio. Fix the foundations, read the data, spend where it counts, report the numbers.
Audit.
Is the track radio-ready?Edit length, clean versions, metadata and assets checked before a single pitch goes out.
Curve.
Map the right stations.We match your sound to stations and shows, and note which regions line up with your live dates.
Phase.
Pitch in waves.Specialist and online first to build support, then wider stations as the track gathers plays.
Push & prove.
Log every play.Confirmed plays, sessions and feedback reported weekly, with a final campaign summary.
Reputation that compounds.
Radio works on trust and repetition. One play rarely changes much on its own. Consistent support across specialist shows, regional stations and online radio builds a name that programmers, promoters and press start to recognise.
We plan radio with your live dates in mind. A session on a regional station the week before you play that city does more for the show than a national play months earlier.
We won’t promise a national playlist. No honest plugger can. What we will do is pitch to the stations that suit your music, follow up properly and tell you exactly what happened.
Numbers you
can check.
- Confirmed plays by station and show
- Sessions and interviews secured
- Presenter and programmer feedback
- Regions reached against your tour dates
- Stations to target next release
Every report separates paid from organic. Streams are never counted as tickets.
Radio:
straight answers.
Let’s plan it on data.
Tell us about the release, the tour or the event. We’ll look at the numbers and tell you straight where radio fits.