Digital press.
Let your story land.
From independent music blogs to top-tier magazines. Coverage that gives people a reason to listen, and a reason to buy.
Press does something ads can’t. It tells the story behind the record, the tour or the festival in someone else’s voice. A review, an interview or a premiere gives a new listener context and an old fan something to share.
We plan digital press like any other campaign. Who needs to read about you, which outlets they trust, and when the coverage needs to land. Then we write the story, pitch it to the right editors and line it up with the rest of the plan.
What a press campaign includes.
- Story and angle
We find the hook editors will care about. Not just “new single out Friday”.
- Press release and assets
A tight release, biography, approved photos and links, packaged so writers can work quickly.
- Targeted outlet list
Blogs, online magazines, national titles, genre specialists and local what’s-on sites, chosen for your audience.
- Premieres and exclusives
Track, video and announcement premieres pitched where they will be seen by the right readers.
- Reviews, features and interviews
Album and live reviews, longer features and Q&As with the artist, curator or promoter.
- Coverage report
Every piece of coverage logged with links, reach estimates where available, and pull-quotes ready to use.
Data first.
Then the noise.
The same four steps we use to sell tickets, applied to digital press. Fix the foundations, read the data, spend where it counts, report the numbers.
Audit.
What is the story?We review existing coverage, assets and the release or event plan. Then we decide what is genuinely newsworthy.
Curve.
Map the moments.Announcements, premieres, release day, tour dates and show week. Each one is a reason for an editor to write.
Phase.
Pitch in order.Exclusives first, wider outreach second, reviews and previews close to the date, so coverage builds rather than lands in one lump.
Push & prove.
Put coverage to work.Quotes and links go into ads, socials and ticket pages. Then a report showing exactly what ran and where.
Coverage that keeps working.
A piece of press is useful twice. Once when it is published, and again when its best line goes into an ad, a social post or a ticket page. A quote from a respected outlet does more for an undecided buyer than any claim you make about yourself.
That is why we plan press on the same timeline as paid media. The premiere lands on the day the ad burst starts. The review goes live while there are still tickets to sell. Nothing is left sitting on a website on its own.
We will tell you straight which outlets are realistic for your stage and which are a long shot. No one can guarantee coverage, and we won’t pretend to.
Numbers you
can check.
- Coverage secured, with links
- Outlet and audience fit
- Premieres and exclusives
- Quotes approved for ads and socials
- Traffic from coverage to tickets and streams, where tracked
Every report separates paid from organic. Streams are never counted as tickets.
Digital Press:
straight answers.
Let’s plan it on data.
Tell us about the release, the tour or the event. We’ll look at the numbers and tell you straight where digital press fits.