YouTube promotion.
Views and subscribers.
Real views from people who watch, and subscribers who come back. Channel, ads and Shorts working as one.
YouTube is still where people go to watch a band before they buy a ticket or play an album. A music video, a live session or a festival aftermovie can do more selling than any amount of copy. But only if the right people see it.
We promote music and live content on YouTube with the DNA Live method. Fix the channel first, read the analytics, phase the ad spend around premieres and announcements, then report views, watch time and subscribers you can trust.
What we do on YouTube.
- Channel audit and optimisation
Titles, descriptions, thumbnails, playlists, end screens and links checked and improved.
- Artist channel set-up advice
Guidance on bringing your channels together and applying for an Official Artist Channel through your distributor or label, where you are eligible.
- YouTube ads
Video campaigns run through Google Ads: in-stream, in-feed and Shorts placements targeted by location, interests and viewing behaviour.
- Premiere planning
Video premieres timed with press, socials and ads, so the first day counts.
- Shorts strategy
Short vertical cuts that point viewers to the full video, the release or the ticket page.
- Analytics reporting
Views, watch time, retention, subscribers and traffic sources, with what to change next.
Data first.
Then the noise.
The same four steps we use to sell tickets, applied to youtube. Fix the foundations, read the data, spend where it counts, report the numbers.
Audit.
Fix the channel.Ownership, branding, metadata and links sorted, so new viewers land somewhere that makes them stay.
Curve.
Read the analytics.Retention graphs and traffic sources show which videos hold attention and where your audience comes from.
Phase.
Spend around premieres.Ad budget weighted to premieres, announcements and tour on-sales, with tests run early.
Push & prove.
Report real growth.Views, watch time and subscribers, separated into paid and organic, so you know what the budget did.
Views that turn into fans.
A view counter is easy to inflate and easy to fake. That is why we report watch time, retention and subscribers alongside views. A thousand people watching to the end is worth more than ten thousand who left after five seconds.
Live footage is some of the best ticket-selling material there is. For festivals, promoters and touring artists, we use YouTube to show what the night actually feels like, then send viewers to the ticket page with tracked links.
For releases, YouTube sits next to Spotify. The same audience analysis informs both, and the creative is planned once and cut for each platform.
Numbers you
can check.
- Views, paid and organic
- Watch time and average view duration
- New subscribers
- Traffic sources and top locations
- Clicks to tickets, streams and stores
Every report separates paid from organic. Streams are never counted as tickets.
YouTube:
straight answers.
Let’s plan it on data.
Tell us about the release, the tour or the event. We’ll look at the numbers and tell you straight where youtube fits.